According to an Industry Report sponsored by Yahoo!Personals, "For every 1 match on eHarmony that actually resulted in marriage, there were 999 'compatible' matches that did not." With these kinds of results, what would be the attraction to these sites? Commercials for eHarmony claim "there's a reason so many eHarmony matches result in marriage. At eHarmony we match you based on the deep dimensions of compatibility essential for a meaningful relationship. And with over 6 million members your chances of finding a perfect match has never been better." (Dr. Warren, eHarmony spokesperson.) Along with reports from match.com statistics, sights on the online dating world are dark...
FTC (the Federal Trade Commission, regulators on advertising and publics) regulations foster feelings of embellishment on much of the advertising world related to online dating. In a few words, regulations can be summed up as:
1. Advertising must be truthful and non-deceptive
2. Evidence of claims must be presented clearly and conspicuously.
3. Cannot be unfair, cause injury, or be harmful
Also, consumer testimonials are popular these days, although consumer endorsements are not always representative of the entire consumer population.
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2 comments:
That is a very interesting statistic. 999 possible "one and onlys"
Interesting statistics here. That's like have about 25 happy couples if EVERYONE at UT signed up on the site. Pretty bad chances if you ask me.
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